Contact: +1 786-351-6111
FacebookVimeoYoutubeLinkedInPinterest

The Drone ‘Bubble’ - How to survive in a competitive market

The saturation point will differ according to sector but in all there will be a natural selection process driven by more choice and the competitive pricing it will generate.  The more vulnerable will be the ‘lone operators’, those small companies with 1-3 individuals, 1 or maybe 2 UAS and limited resources.  They operate in a band where competition is pushing prices lower and lower and this is ultimately unsustainable for ‘resource poor’ organisations.  So what strategies should they employ to survive and thrive in the future marketspace.

PLAN – The common axiom is that ’a plan never survives contact with the enemy’, but often smaller organisations do little or no planning at all, they simply exist on a week to week basis.  Decide on your strategy, outline it so that you and everyone in the business is clear on the plan and revisit it regularly.  Having a plan shows that you can be agile to the constant changes ahead.

FOCUS – The pace of business in the UAS sector is increasing all the time and our sources of information have swelled accordingly.  Emails, posts, tweets, webinars, tenders, adverts and other offers serve to clog up our ‘cognitive inbox’ with white noise, inhibiting our ability to see our path clearly.  Look at what your core strengths are, place your efforts into ensuring that you can deliver and focus on that.  Learn to identify what is a distraction and what is a valid opportunity and go hard after the latter.  It means you may have to choose to drop some opportunities if you don’t have the skills or bandwidth to manage them but better to spin 5 plates well than spin 20 plates poorly and let most of them drop.

INNOVATION – This is a word that is regularly used but not often practised.  Don’t follow the herd, if you have PLAN and FOCUS and are able to move beyond the norm then examine what most of your competitors are doing and look to do something different.  The path less travelled can be more difficult but often brings the most rewards.

Related posts

Leave your comment

Your Name: (required)

E-Mail: (required)

Website: (not required)

Authorization code from image: (required)


Message: (required)

Send comment